History of Godiva

Nearly 100 years after being founded in Brussels, we continue to honour our Belgian roots by ensuring that every piece of Godiva chocolate is bursting with quality, Belgian craftsmanship, and wonderful ingredients. 

Underpinning Godiva chocolate is an authenticity that flows from our proud Belgian heritage. Our Belgium 1926 logo reflects this spirit, paying homage to the time and place where our story first began and our namesake, Lady Godiva, who embodies the values of passion and innovation we still hold dear today. 


In 1926, Pierre Draps began making chocolates in his confectionery workshop in Brussels, seeking to delight his young Belgian wife. The family were deeply inspired by the legend of Lady Godiva and named the company in her honour.  Values associated with Lady Godiva such as boldness, generosity, and a pioneering spirit still inform Godiva's ethos today.


In 1946, Pierre Draps Jr. perfected his Truffe Originale masterpiece - an intense dark chocolate mousse in fine dark chocolate, rolled in pure cocoa powder.  This iconic chocolate is still one of Godiva’s most loved creations. 


GODIVA was appointed an official chocolatier to the Royal Court of Belgium in 1968. A great honour to receive, the prestigious Royal Warrant established GODIVA's role as an ambassador to its home country and purveyor of high-quality Belgian chocolate. 


By 1972, GODIVA had opened international boutiques in Paris, New York City's Fifth Avenue, and inside the prestigious Nihonbashi Mitsukoshi department store in Tokyo.


GODIVA continues to build its worldwide presence and footprint through expansion into new and wonderful creations, innovative new tastes, and plans to launch 2,000 GODIVA cafés around the world.